Short-form, long-form, mid-form, bite-sized… whatever the format, I’ve accomplished the feat. I’ve spent over 10 years strategizing and creating content for nearly every marketing channel under the sun—and maybe even a few in the shade.
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My portfolio contains a myriad of media, including (but not limited to):
• Websites
• Landing pages
• Blogs
• Social (organic and paid)
• Email (campaigns and automated)
• PPC / search ads
• Ebooks, whitepapers, and guides
• Video (scripting and storyboarding)
• Podcasts
• Infographics
• Online training courses
• Product and program naming
• Print
• Public relations / press releases
• Success stories / case studies
• Direct mail
• Sales materials
• Out-of-home
• Radio
• TV
• In-store signage
• Packaging / labels
• Skywriting (Just kidding, but I totally would.)
Oh… I’m also a food news writer, children’s book author, essayist, and poet. What can I say? I adore what I do.
Feel free to peruse various samples of my writing below. If you’d like to see my work from a particular channel, I have plenty to share. Just ask.
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Food Publications
Culinary curiosities, flavorful facts, and tasty trivia
Mashed
Taste of Home
Tasting Table
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Blogs
Thought-leading wisdom and expert insights
Tips for Educators to Minimize Routine Disruption During the Holiday Season (CPI)
Standing Up for the Safety of All Health Care Workers (CPI)
5 Easy Ways to Keep Employees Safe Online (Rural Mutual Insurance)
Simple and Effective Ways to Make Your Business More Eco-Friendly (Idaho Farm Bureau)
Unleash Your Inner Creative Writing Beast (STIR)
6 Common Email Marketing Mistakes – And How to Fix Them (STIR)
Finding Your Brand Voice (Catch-22 Creative)
Busting the Myths of B2B Marketing (Catch-22 Creative)
How to Be – and Stay – Creative (Catch-22 Creative)
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Web
Digital front doors for audiences to meet and explore brands
De-escalation Basics (CPI)
Reframing Behavior (CPI)
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Product and Program Naming
Junipre (a botanical spirit inspired by gin, crafted by Great Lakes Distillery)
Journey to Serve (a veteran hiring program by Funeral Service Foundation)
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Children’s Books
Stories that empower, encourage, and spark imagination
I Love You As You Are (December 2024)
Penny the Pepper (August 2022)
The Residents of Rainbow Road (December 2021)
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Essays
Musings, analyses, and streams of consciousness
David Bowie Was a Marketing Genius
The World Needs More Adam Sandlers
Ballad of a ’90s Girl
In Praise of Birds
The Silent Canvas: Writing with Aphantasia
Therapists Are Heroes
Churchill’s Black Dog
Ceara Milligan 